Dealership Marketing Strategies

Drive Real
Results

How to Market
Your Car Dealership

Accelerate your dealership’s growth with the latest marketing strategies.

Car buyers start their journey online, so having a strong digital presence is crucial. From paid search to social media, increasing your visibility will drive more business. Let’s hit the road!

Marketing Quick Wins for Car Dealers

Accelerate your success with these easy tactics.
Growing a dealership takes time and investment, but these quick wins can help new and established dealerships gain traction.

01
Start with Search
Car buyers now research—and even purchase—online. To grow your business, aim to appear at the top. Start with local paid search campaigns and optimize with SEO and SEM.
02
Boost Recurring Business
For many dealerships, service is a major revenue stream. Set up automated email and text reminders for service and maintenance, tailored to customer schedules, to keep them returning.
03
Manage Your Reputation
Check your online reputation. If it needs improvement, work with a pro to get it in shape before diving into other marketing efforts.

Suggested Services:

PPC, SEO, Reputation Management, OTT, GeoFenced Display, Email, Broadcast

Primary Key Performance Indicators

Phone Calls, Walk-ins, Click for Directions

Recommended Time Frame:

12 Months

A Step-By-Step Guide to Car Dealership Marketing

Accelerate your success with this 5-step plan.
To boost sales and attract more customers, follow these steps for a targeted marketing approach.

01
Enhance Your Online Reputation
Address any review issues and maintain a clean, trustworthy online presence. This is key for building trust with potential customers.
02
Leverage Social Media
Promote your cars and specials via social media campaigns to build a strong local following and expand your reach with paid ads.
03
Drive More Traffic
Target car shoppers with digital ads, including paid search, display, and listings on car shopping sites, to get in front of the right audience quickly.
04
Encourage Repeat Business
Offer exceptional service experiences to keep customers coming back for their next purchase or service appointment.
05
Build Brand Recognition
Strengthen your presence in the community through branding efforts such as radio, TV, and digital advertising to grow your dealership’s reputation.

Car Dealership Trends

These trends are making waves in the industry.

Digital and technological trends have been reshaping the dealership world for years, and staying ahead of the curve is essential for success.

  • 19% of online car buyers made their purchase through a dealer’s website.
  • Online buyers are more likely to purchase new cars, with 73% opting for new models compared to 27% choosing used.

Our Partners and Publishers

We collaborate with industry leaders to ensure the best digital marketing results. With AdPoint Works, we provide credible, data-driven, and transparent advertising.

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